Smart Balance to Relocate, Reorganize, Rename

Smart Balance, Inc., Paramus, NJ, has announced plans to transform its structure to establish two business segments, move its corporate headquarters to Colorado and change its name to Boulder Brands, Inc. The company has decided that it will establish two reportable operating segments—Smart Balance and Natural—commencing with the third quarter of 2012. The Smart Balance segment will consist of its branded products in spreads, butter, grocery and milk and will be led by John Becker, who was promoted to executive vice president of Smart Balance. The Natural Brands segment will be comprised of the Earth Balance, Glutino and Udi’s branded products, and will be led by TJ McIntyre, who was promoted to executive vice president of Natural Brands. Under the new structure the role of president and COO will be eliminated, and Terry Schulke, who has served as the company’s president and chief operating officer, will be leaving Smart Balance to pursue other opportunities. Additionally, the company will me moving its primary corporate offices to Boulder, CO, in 2013 and will change its name to Boulder Brands, Inc.